Sharing the Power of Potash with Farmers

Our next two Potash for Life films on our channel on YouTube show how we work, with examples from four of the nine states of India that we cover.

Farmer meetings

Our advisors and agronomists hold hundreds of farmer meetings a year. In our film Sharing Fertilizer News and Evidence at Farmer Meetings you can join the audience at a few of them and see what they are like. You can watch how invited speakers, compelling stories, latest evidence, handouts, engaging quizzes and competitions and desirable prizes – are all part of what we do to share the message that potash is a powerful and effective fertilizer giving significant yield increases.

Helping farming through the use of digital technology.

Digital technology

Using digital technology is making a big part of what we do to change traditional farmer practice with fertilisers in India. Our team of agronomists continue to share the success stories from farmers on this website.

In our film Using the Power of Digital Technology several of our two hundred agronomists share the many other ways that using smartphones, Apps and social media platforms helps with their work to inspire farmers about the difference that potash application makes for a wide range of crops across all the nine states of India where we work.

For us, at Potash for Life, the way that we work is a key part of our success. We hope that news of these next two new films in our collection will mean that you watch them and get a really good insight into what we do to make such progress in inspiring the correct use of balanced fertilizer across nine states of India.