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Potash for life short film on the benefits of potash to crops and farms

This short film in Hindi tells the story of a farmer who is not getting proper yields from his crops despite taking care of them.

A friend advises him to adopt balanced fertilization, making sure he is supplying sufficient potassium (K). This should ensure he sees the benefits of potash on crop yield, crop quality, crop protection as well as the financial benefit for the farm.

This short film was produced by “Potash for Life”, a project launched by IPL (Indian Potash Limited) to assist farmers in further development of profitable agriculture. The “Potash for Life” program provides farmers with science based evidence of the profitable use of potash and the benefits of balanced fertilizer application in India.