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New campaign in Bihar to promote the use of Potash

We will be conducting a Potash campaign in the Madhubani district, in Bihar state, from 4th December 2014 to 10th December 2014 to help raise awareness of farmers to the benefits of balanced fertilizer use, and the role of Potash in growing Rabi crops. The campaign also took the opportunity to meet with and dealers […]

Potash for life short film on the benefits of potash to crops and farms

This short film in Hindi tells the story of a farmer who is not getting proper yields from his crops despite taking care of them. A friend advises him to adopt balanced fertilization, making sure he is supplying sufficient potassium (K). This should ensure he sees the benefits of potash on crop yield, crop quality, […]

Potash for Life TV advert for West Bengal

Potassium is an essential nutrient for plants, and it promotes growth and increases yields. Potash regulates plant metabolism ensuring a healthy and sturdy crop which is more resistant to stresses. Potash increases the use of other nutrients in the plant, thus increasing the efficiency of applied urea and DAP. Potash fertilization increases root growth, drought […]